I just noticed the strangest thing about the Avatar blu-ray.

It doesn’t have any previews, excessive animated menus, or other bullshit.

I actually didn’t see any trailers, but the whole affair is insert disc, press play. There’s one menu, which lets you hit the setup options, skip to a scene or…something else that’s bog-standard.

James Cameron, I applaud you. I put the disc in and was able to watch the god damn movie within 20 minutes for once. I wouldn’t mind trailers for other movies accessible from the main menu, but I’m fine without that too. Keep it up.