No! Bad marketing expert, bad!

I’m sure that’s who’s to blame, because once again, a product has an incredibly stupid name. “Crest 3D White Toothpaste.” Because, as we all know, toothpaste, teeth, and smiles are two dimensional. Life is in fact a two dimensional plane, we live in Flatland and our women are attractive but dangerous line segments.

Fucking hell, man, where do these “experts” graduate from, and why do people believe them?

Here’s another recent example. You probably don’t eat it, but you’re familiar with Vegemite I’m sure. Everyone is. So when a new version was created, mixed with cream cheese and a milder flavor, Kraft hired “marketing experts” to come up with a new name.

They came up with iSnack.

Do these people have a single original thought in their heads, or do they just clone anything they saw the name of? I’m pretty sure it’s the latter, because once in a while you see an ad series produced by a startup company that’s original and effective, then you see 500 copies of it.

Let me say it again. iSnack. Next up, iSnack 3D 2.0, just you watch.

Fuck.

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3 comments ↓

#1 Weiss on 05.16.10 at 10:57 pm

It was actually called iSnack 2.0 to start with, after a competition to name it.

That lasted about a week of relentless mocking. It’s now Cheesybite.

#2 Luke on 05.17.10 at 5:35 am

It was a combination of some jackass thinking its funny and people thinking its actually good. Tho they did get something, free advertising, which I personally think might actually be the reason why they chose the incredibly bad name.

The lesson learned: everyone is a fucking idiot

#3 Zeke on 05.17.10 at 5:50 am

I expect mocking continues with Cheesybite, since nobody just grabs a fucking spoonful of the stuff as far as I know. As a thin spread on toast? Great. As a chunk? God, no.

Wasn’t the whole idea to be a milder vegemite? Vegemild! Hey, look, I’m already better than the people who came up with iSnack 2.0 and Cheesybite, since neither beat “none of the above” in the voting anyway.

But sadly, I think Luke will just be correct here. Everyone is a fucking idiot.

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